About 33 consulting
33 Consulting supports founders, organisations and in‑house leaders who need clear, commercially grounded legal guidance without the rigidity of a full‑time hire.
Meet the founder
Victoria Smyth is a Hong Kong–based lawyer qualified in both Hong Kong and England & Wales, with more than a decade of experience advising organisations across Asia and the UK on complex commercial, contractual and cross‑border matters. Her background includes senior roles at international firms in Hong Kong and London, where she acted for leading employers, developers, financial institutions and multinational businesses on high‑value disputes and sensitive commercial issues.
Victoria has significant experience in providing advice and assistance on contractual interpretation, aiding clients in identifying emerging risks early and understanding the practical implications of key terms in order to resolve issues before they escalate. She has advised on matters involving large‑scale projects, potential insolvency events, joint‑venture disagreements, regulatory concerns and multi‑jurisdictional commercial conflicts. This work has reinforced her belief that early clarity, careful analysis and commercially grounded judgment can prevent costly disputes and protect critical business relationships.
Victoria has also worked closely with in‑house legal teams, including secondments to major banks in London. This experience has given her first‑hand insight into the pressures faced by founders, senior leaders and general counsel: competing priorities, bandwidth constraints and the need for clear, timely guidance that supports confident decision‑making.
Through 33 Consulting, Victoria brings this blend of experience, discretion and practical clarity to organisations seeking senior legal support without the rigidity of a full‑time hire. Her approach is grounded in partnership, working alongside leadership teams to strengthen legal capacity, anticipate issues early and build the structures that support confident, resilient progress.
expertise
over a decade of Experience across Asia & the UK
Advising a range of organisations in Asia and Europe on commercial, contractual and operational matters.
identifying risks early with commercial focus
Helping businesses identify risks early and providing assistance in contractual interpretation, resolving issues before they escalate.
Embedded, Commercially Grounded Support
Practical, commercially focused support shaped by in‑house experience and working alongside in-house leaders and key stakeholders.
BOOK A CONSULT
33 Consulting can tailor its approach to your specific challenges and business objectives.
If you’re considering whether additional senior legal capacity or clearer risk guidance would strengthen your organisation, you’re welcome to arrange a confidential conversation. This is simply an opportunity to explore your priorities and assess whether there is a natural fit.
Frequently Asked Questions
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33 Consulting supports organisations facing contractual uncertainty, emerging risks, bandwidth constraints or sensitive matters that require senior legal judgment. This includes early‑stage contractual interpretation, pre‑contentious issue‑spotting, strategic decision support and additional capacity for complex or time‑intensive work.
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Engagements are flexible and can be tailored to the organisation’s needs - from ongoing fractional support to defined project work. Pricing is transparent and agreed in advance, and the model is often significantly more cost‑effective than relying on ad‑hoc external legal advice.
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Fractional support provides ongoing access to senior legal guidance on a variety of issues facing the business without the cost or rigidity of a full‑time hire. This support can range from a few days a month to a few days a week, depending on priorities and internal capacity. The total engagement can last six months to a year or more.
It can also include more project based work which can be for 3 to six months or longer but the work is defined by the business need to start or complete a particular project (AML policy or contract review, for example). -
Fractional support is ongoing and integrated, helping build clarity and resilience over time. Project‑based support focuses on defined matters such as contract reviews, disputes, policy updates or strategic initiatives, delivered with clear scope and practical outcomes.
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No. Fractional support reduces reliance on piecemeal external advice, but specialist firms will remain necessary for certain matters. If and when external counsel is needed, 33 Consulting can help manage the process — streamlining information flow, supporting internal stakeholders and maintaining oversight of scope and cost.
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Yes. A core part of the consultancy’s work involves identifying risks early, clarifying obligations and helping resolve issues before they become disputes. This proactive approach reduces cost, protects business relationships and avoids unnecessary escalation.
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A short, confidential discussion to understand your priorities, upcoming pressures and whether there is a natural fit. No preparation is required and there is no obligation to proceed. Once a request is received to book a consultation, 33 Consulting will be in touch to confirm a mutually agreeable time for the initial consultation to take place.
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Engagements vary depending on need. Some organisations require short‑term project support; others prefer ongoing fractional involvement over several months. The structure is flexible and tailored to the organisation’s priorities.
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Yes. Fractional support is well‑suited to general counsel or senior in‑house lawyers who need additional senior capacity for complex, sensitive or time‑critical workstreams. It is also well suited to help maintain capacity if an existing member of the team is on long term leave (whether that is due to secondments to other parts of the business, sabbaticals, sick leave or parental leave
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Yes. Many founders and SMEs use fractional legal support as their primary source of senior legal guidance, particularly when navigating growth, early stage investor agreements, contractual complexity or new strategic initiatives.